m/6
Main + 6th is where culture, creativity and community intersect.
Client | Jim Pattison Developments / Magnum Projects
A highly sought-after boutique offering on Main Street, m/6 presents premium modern homes designed for the evolved urban creative. It’s a thoughtful shift in focus — in the heart of Vancouver’s most vibrant neighbourhood.
Services
- Brand Strategy
- Naming
- Visual Identity
- Print Design
- Exhibitry Design
- Signage Design
- Digital Design
- Photography Art Direction
- Video Art Direction
- Copywriting
Strategy
Once emerging and now influential, Main Street sets the tone for Vancouver’s youthful, forward-thinking spirit. MIU leaned into the richness of the neighbourhood by showcasing the local artists, entrepreneurs, and innovators who shape the area. The result is an enthusiastically authentic project brand that beautifully captured the voices behind one of Vancouver’s most dynamic neighbourhoods.
PRINT DESIGN
SIGNAGE DESIGN
Rationale
Locals become the faces of m/6 with the rich tapestry of perspectives influencing the visual language of the brand. Embracing unpretentious streetscape portraits and unscripted interviews, the voice of m/6 is effectively that of its passionate constituents. The vibrancy of Main Street is conveyed by boldly contrasting, highly saturated hues and a quiet sophistication delivered through typography and layout.
ENVIRONMENTAL DESIGN
PHOTOGRAPHY
