Profile

From the foundations of brand strategy and identity—including naming, tone of voice, and logo design—to the creation of impactful print and digital touchpoints, we shape cohesive brand experiences. Our work spans brochures, advertising, interactive design, and touchscreen kiosks, as well as art direction for video, photography, and renderings. We also design building signage, site hoarding, and the full pathing and presentation of left exhibitry within sales and presentation centres. Every detail is considered, every touchpoint intentional—crafted to connect with people in meaningful, memorable ways.


Approach

Our strategy-first approach and experience goes beyond aesthetics; we shape visual systems that are versatile, adaptable, and able to stand the test of time. Whether we’re working on a corporate rebrand, a product launch, or a community-based project, we leverage our extensive knowledge to ensure that every visual element is purposeful, aligned with the narrative, and supports the overall goals of the brand. By blending creative innovation with strategic thinking, we help brands tell their story through design—creating identities that are not only seen but felt and remembered.


People

Melanie Iu

Leading with three decades as a designer and creative director, Melanie brings depth, precision, and a highly strategic mindset to every project. Known for her exceptional eye for detail and thoughtful approach, Melanie excels at distilling complex ideas into clear, beautiful, refined design solutions. She combines creative intuition and rigorous strategy to her high standards, ensuring every element has purpose and longevity, and that each project is executed with clarity and consistency. As founder of MIU, Melanie oversees all studio creative, business management and spearheads new business development.

Melanie IuPresident + Managing Director

Leading with three decades as a designer and creative director, Melanie brings depth, precision, and a highly strategic mindset to every project. Known for her exceptional eye for detail and thoughtful approach, Melanie excels at distilling complex ideas into clear, beautiful, refined design solutions. She combines creative intuition and rigorous strategy to her high standards, ensuring every element has purpose and longevity, and that each project is executed with clarity and consistency. As founder of MIU, Melanie oversees all studio creative, business management and spearheads new business development.

Christina Heemskerk

With over 15 years of experience as a designer and creative director, Christina brings a multidimensional approach to MIU Design. She brings a strong foundation in fashion, photography and video art direction and pairs that with a keen eye for spatial design. She thinks beyond the page or screen—considering how brands live, move, and connect with people in real-world environments. With thoughtful leadership, she deftly blends strategy, craft, and creativity to deliver work that feels intentional, cohesive, and human. As co-creative director at MIU, Christina leads creative envisioning and client management.

Christina HeemskerkPartner + Creative Director

With over 15 years of experience as a designer and creative director, Christina brings a multidimensional approach to MIU Design. She brings a strong foundation in fashion, photography and video art direction and pairs that with a keen eye for spatial design. She thinks beyond the page or screen—considering how brands live, move, and connect with people in real-world environments. With thoughtful leadership, she deftly blends strategy, craft, and creativity to deliver work that feels intentional, cohesive, and human. As co-creative director at MIU, Christina leads creative envisioning and client management.

Sandy Quach

With 5 years with MIU, Sandy brings a keen design eye and sharp attention to detail to every project. A graduate of The Wilson School of Design at Kwantlen Polytechnic University, she approaches design with clinical precision and a keen eye for detail. Appreciated for her strong organizational skills, Sandy guides work seamlessly from concept to execution, ensuring alignment, precision and quality. A self-professed lover of fashion, gaming and top restaurants, Sandy is an absolute joy – bringing warmth and a quirky sensibility to our team.

Sandy QuachDesigner

With 5 years with MIU, Sandy brings a keen design eye and sharp attention to detail to every project. A graduate of The Wilson School of Design at Kwantlen Polytechnic University, she approaches design with clinical precision and a keen eye for detail. Appreciated for her strong organizational skills, Sandy guides work seamlessly from concept to execution, ensuring alignment, precision and quality. A self-professed lover of fashion, gaming and top restaurants, Sandy is an absolute joy – bringing warmth and a quirky sensibility to our team.


Services

Brand Strategy
  • Brand Analysis
  • Brand Audit
  • Brand Positioning
  • Competitor Analysis
  • Brand Architecture
  • Naming/Tagline
  • Brand Archetype
  • Brand Voice
  • Key Messages
Brand Strategy
  • Logotype
  • Logo
  • Visual Identity
  • Image Art Direction
  • Graphic Tool Kit
  • Graphic Standards
Design
  • Print Collateral
  • Digital
  • Exhibitry
  • Environmental
  • Signage
  • Wayfinding
  • Packaging
ART DIRECTION
  • Photography
  • Renderings
  • Video

Collaborators

From being in the biz for over 25 years, we’ve built a trusted network of talented contract professionals who bring years of experience, diverse skills, and a passion for creativity to every project. Whether it’s graphic design, content creation, video production, or anything in between, our contractors are experts in their fields, providing flexible, tailored and scalable solutions. With a commitment to excellence and collaboration, our team is dedicated to bring any vision to life.

Heather Jalbout
Senior Designer

Publish
Senior Brand strategy / social

Cara Ventura
Strategist

Brian Daisley
Strategist

Carla Hawkins
Senior Copywriter

Adam Blasberg
Photography

David Strongman
Photography

Teer Digital
Developer

Mary Arnason
Production artist

Quarterhorse Solutions
Graphic Installation Specialists


Clients Served

Real Estate
  • Bosa Properties / Brookfield Residential / Cielo Properties / Colliers / Create Properties / Epic Real Estate / Gryphon Developments / Hathstauwk / Jim Pattison Developments / Keltic Development / Kevington Building / Kingsett Capital / Macdonald Development Corporation / Magnum Projects / Marcon / Oak Bay Beach Hotel Residences / Peterson / Reliance Properties / Rennie Marketing / Saltus Developments / Seacliff Properties / Townline / West Campus Development Trust / Wesgroup Properties / Vertex Developments
PROFESSIONAL
  • Davidson & Company / Kasa Design / Schenkeveld Accounting / Pitt Meadows Plumbing / Elim Village
financial
  • Davidson & Company / G&F Financial Group / Beem Credit Union
GOVERNMENT
  • BC Mental Health
NOT-FOR-PROFIT
  • BC First Nations Forestry Council / Vancouver Asian Heritage Society
Tech
  • Eventbase