The Beachlands
134 acres of modern oceanfront property and endless water views.
Client | RELIANCE PROPERTIES + SEACLIFF PROPERTIES / MAGNUM PROJECTS
Inspired by the breathtaking beauty of Canada’s Westcoast, this is Vancouver Island’s largest oceanfront masterplanned community. Located 20 minutes from downtown Victoria, this is a progressive – yet decidedly “Island” – way of living. From savouring a cortado in the plaza to a stroll along 1.4kms of seaside walkways, or an ocean kayaking adventure, it’s all part of the good life at the Beachlands.
Services
- Brand Strategy
- Naming
- Visual Identity
- Print Design
- Exhibitry Design
- Signage Design
- Digital Design
- Photography Art Direction
- Video Art Direction
- Copywriting
ENVIRONMENTAL DESIGN
EXTERIOR SIGNAGE
LIFESTYLE PHOTOGRAPHY
Strategy
The genesis of The Beachlands’ brand lies in the embrace of its rugged terrain and its demand for a design forward, “well-lived” life. Westcoast living is elevated; demanding progressive, modern design spoiled by the jawdropping backdrop of the spectacular coastal surround. Sophistication without pretention. The Beachlands expects the adventurous and promises exquisite comfort and convenience.
PRINT DESIGN
AERIAL PHOTOGRAPHY
Rationale
MIU worked collaboratively with local photographers and videographers to beautifully capture the essence of the land. The unique topography and overwhelmingly spectacular views were captured with drone aerial photography and intimate moments of connection in the environs. Collaboration with talented architects yielded a stunning 10,500sf Experience Centre, complete with custom-designed modular exhibitry intended to service the lifespan of the project.
At once monolithic and welcoming, an oversize, lowercase, undulating ‘b’ serves as the short form introduction to The Beachlands. With a decidedly modern foundation set in rich black, the secondary colours are derivative from the surroundings, intentionally using custom imagery as our palette. Allowing the land and seascapes to inhabit an otherworldliness driven by image captures that focused on different perspectives and textural magnification, the uniqueness of The Beachlands is celebrated.
PRODUCT DESIGN
