Eventbase
A globally-respected, award-winning local tech brand gets a brand boost.
Client | EVENTBASE TECHNOLOGY
As the gold standard app developer in the live event space, Eventbase needed to elevate its brand to match its market position. Servicing juggernaut clients such as SalesForce, SXSW and the Olympic Games, an opportunity existed to better align the Eventbase brand with its undeniably successful status in the industry.
Services
- Brand Strategy
- Tone of Voice
- Visual Identity
- Corporate Templates
- Website Art Direction
- Social Media Art Direction
- Copywriting
Strategy
Of critical importance was an evolution rather than a revolution for the Eventbase brand. With considerable brand equity, the ask was to refine the brand foundation and clarify the brand’s vision, tone of voice, differentiators ultimately reinforcing Eventbase’s position as a highly-reliable and trusted partner.
VISUAL IDENTITY
Rationale
Being careful to not reinvent the wheel, the path forward involved purposeful updates that visually represented the dynamism vibrancy and approachability Eventbase is known for. The logo was subtly updated, colours further extended and a new typographic and photographic language was set into motion. With careful choices that championed readability and embodied a techy landscape, MIU provided Eventbase with the new tools and building blocks to better articulate themselves and to continue to stand out above the crowd.
SWAG
DIGITAL ASSETS
