Muro
An irreverant, iconic and eccentrically luxurious life in Vancouver’s West End.
Client | Reliance Properties
A true mid-century original with a lovingly thorough renovation has breathed new life into an icon of Davie Street. Besides the shockingly breathtaking views from all four corners, Muro’s most newsworthy aspect is its function as a canvas for the commissed artwork of renowned Vancouver artist, Douglas Copeland.
Services
- Brand Strategy
- Naming
- Visual Identity
- Print Design
- Signage Design
- Digital Design
- Photography Art Direction
- Copywriting
Strategy
Muro serves up a life without compromise. Buttressed by the most prime Vancouver location and supported by spacious, light-filled suites, the homes at Muro are fitting for the most demanding of patrons. Unafraid of living colourfully and demanding best-in-class interior design, Muro answers a need for high-earning and discerning renters in Vancouver.
PHOTOGRAPHY AND STYLING
Rationale
Colour becomes the hallmark of this brand with its highly graphic, saturated and playful exterior. The richness of life in the West End is supported by tongue-in-cheek custom photography that embraces quirky and idiosyncratic experiences. Iridescence is an integral component of the brand, encouraging the visual identity to simultaneously embody playfulness and sophistication. This is a brand that takes design and the good life – but not itself – very seriously.
VISUAL IDENTITY AND BRANDING
STATIONERY, PRINT COLLATERAL, AND SWAG
DIGITAL
