837 Beatty
Branding a revitalized century-old brick and beam building in the emerging Tech District
Client | Reliance Properties
As the Crosstown area continues to take shape and attract a growing mix of creative, professional, and technology-oriented businesses, 837 Beatty Street is being thoughtfully repositioned for its next chapter.
Services
- Brand Strategy
- Visual Identity
- Tone of Voice
- Corporate Templates
- Signage Design
- Website Art Direction
- Print Design
- Copywriting
Strategy
The rebrand positions the building as a bridge between heritage and progress—honouring its iconic brick-and-beam character while elevating it to meet the expectations of today’s creative and tech-driven tenants. This renewed identity highlights a workplace that offers authentic character, modern performance, and seamless connectivity, aligning the building with the energy, ambition, and forward momentum shaping Crosstown’s future.
VISUAL IDENTITY AND BRANDING
Rationale
The branding reflects the brick-and-beam architecture through repeated linear elements that echo structural rhythm and craftsmanship. Strong typography reinforces solidity and permanence, creating a clear, timeless, and grounded visual identity.
PHOTOGRAPHY
