837 Beatty
Branding a revitalized century-old brick and beam building in the emerging Tech District
Client | Reliance Properties
As the Crosstown area continues to take shape and attract a growing mix of creative, professional, and technology-oriented businesses, 837 Beatty Street is being thoughtfully repositioned for its next chapter.
Services
- Brand Strategy
- Visual Identity
- Tone of Voice
- Corporate Templates
- Signage Design
- Website Art Direction
- Print Design
- Copywriting
Strategy
The rebrand positions the building as a bridge between heritage and progress—honouring its iconic brick-and-beam character while elevating it to meet the expectations of today’s creative and tech-driven tenants. This renewed identity highlights a workplace that offers authentic character, modern performance, and seamless connectivity, aligning the building with the energy, ambition, and forward momentum shaping Crosstown’s future.
ENVIRONMENTAL SPACE | ART COMMISION
VISUAL IDENTITY AND BRANDING
Rationale
The branding reflects the brick-and-beam architecture through repeated linear elements that echo structural rhythm and craftsmanship. Strong typography reinforces solidity and permanence, creating a clear, timeless, and grounded visual identity.
PHOTOGRAPHY
