Burrard Place
Practically a masterplan, Burrard Place anchors a full city block in Downtown Vancouver.
Client | RELIANCE PROPERTIES + JIM PATTISON DEVELOPMENTS / MAGNUM PROJECTS
Spanning over a decade and the better part of a full downtown city block, Burrard Place is its own ecosystem. Comprised of a 60-storey luxury residential tower (One Burrard Place), a AAA office building (The Offices at Burrard Place) and a second, decidedly more modern residential tower (2 Burrard Place), this extremely successful series of projects command attention in the city core.
Services
- Brand Strategy
- Naming
- Visual Identity
- Print Design
- Exhibitry Design
- Signage Design
- Website Design
- Interactive Art Direction
- Photography Art Direction
- Video Art Direction
- Copywriting
Strategy
At its inception well over a decade ago, Burrard Place and its unique position at the north end of the Burrard Street Bridge, serves as a true gateway to downtown Vancouver. Intentionally high-end, Burrard Place celebrates modern design and European sensibilities. The trio of buildings – while uniquely different in architecture – are the epitome of quiet, standout luxury in an otherwise crowded brand space. The visionary development team raised the bar and helped kickstart a rejuvenation of an otherwise quiet enclave of the downtown.
PRINT DESIGN
PHOTOGRAPHY
Rationale
The Burrard Place brand encompasses a timelessness spanning multiple buildings over many years. The use of rich black and metallic golds and coppers in concert with highly-tactile printing techniques serve to craft a brand whose shortform is refined luxury. One Burrard Place embodies an almost nordic embrace of our cool-hued northern climate, with imagery that captures the true essence of our seaside location. Vancouver’s rainy days are romantic and the subtlety of covert luxury is celebrated. 2 Burrard Place, the younger sibling of the residential towers, is bold and progressive in its identity. With an exceptional architectural foundation, 2BP brings a european sensibility to life in the centre of the city.
ENVIRONMENTAL DESIGN | ONE BURRARD
ENVIRONMENTAL DESIGN | 2 BURRARD
WEB DESIGN
